Sweet Red Wines Increase Sales 247%

Sweet Red Wines

Increase Sales 247%

Barefoot Sweet Red Wine

There is also a huge surge, 91% in Moscato, a sweet white wine according to this article about the new popularity of sweet red wines. The increases in sales were measured by Nielsen Co. and the wineries are preparing themselves to oblige this significant jump in the market.

For the last 20 years I've been singing the praises of quality sweet wines but this new breed of sweet red wines is not quite the same as the dessert wines and late harvest bottles that captured my attention. These new sweet reds are a Syrah, Merlot and Cabernet Sauvignon blend made by careful acid control and of course selecting the proper grapes. The interesting part is these wines are not really comparable to the sugary sweet Boone's Farm, a most forgettable wine.

The interest comes from "middle income 21- to 35-year-olds weaned on a steady diet of Coca-Cola and other sweet drinks, who are just now experimenting with wine." That makes perfect sense because the Barefoot Sweet Red Wine made by E.&J. Gallo Winery and Sutter Home Winery's Sweet Red Wine are catching on with this target market even in California. That is a surprise because for the last ten years California wine drinkers, in general, have stayed away from sweet reds while comparing it to the sweet unsophisticated White Zinfandels.

The prices are reasonable for the sweet red wines, for example a Carlo Rossi Sweet Red Fine Table Wine in a 4 liter jug is priced at $9.97 at Walmart. Others go out of their way to point out these wines are made from "100% grape juice" in an apparent effort to separate this offering from lower quality offerings known for sweetness. There must be something to all this making it worth checking out. Wine should be enjoyed and if it comes from a Barefoot Wine bottle; that is an interesting new twist on what has been available up until now.

Here is an idea: Use this wine to make a Sangria on a hot summer day to cool and refresh.

Cheers.

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