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Mondavi Wine
2005 Robert Mondavi Cabernet Sauvignon
Does Robert Mondavi Wine have more imagery and lifestyle associated with it and Napa Valley than any other? What is amazing is the brand is extended to the high end with Opus One and to the low end with the Woodbridge wines. (Interestingly, the Woodbridge Winery is not even in the Napa Valley. It is located about 80 miles away in the Lodi, California region.)
When touring Napa Valley wineries the whole aura of Mondavi preaching about the good life, good food, and Harvests of Joy comes to life. The fact that he passed away in 2008 and his themes are still strong in the region says a lot about his influence. A visitor to the winery today is treated much different than in many other tasting rooms. The tours emphasize wine education, the To Kalon vineyard history, instruction on smelling and tasting wine. Taking time to enjoy this wine is essential. This is not a quick-meet-the-staffers, drink-the-wine and get-back-on-the-bus experience.
A single visit to the winery could take an entire day with all the different tours available but there is even more. The winery has many special events, fancy dinners, charity benefits and even concerts with big name entertainment to set it apart from the experience one would have at neighboring wineries.
Make no mistake, the present day owners of the winery; Constellation Brands is very much interested in selling wine. For example besides the most iconic wine they offer, Cabernet Sauvignon, Robert?s famous name change of Sauvignon Blanc to Fume Blanc is still the norm here. They say he did it to tell between his dry type from the more common at the time, sweet Sauvignon Blanc. The other wines offered come from all around the Napa Valley including the Chardonnay and Pinot Noir from the southern portion near the Carneros region.
They have the usual wine clubs where they send two or more wines of the month to your home and other typical marketing devices but one has to appreciate the soft sell technique of promoting a lifestyle of grand living that includes enjoying wine to its fullest in its many forms.
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